Collaborating with a team of artists, I managed the design process for Epic Games’ GDC 2024 booth, ensuring it aligned with their brand identity and conference guidelines. My team and I created multiple mood boards to showcase our creative approach and presented design options for the overall booth shape and its interior. We focused on customized elements within the outer shape of the booth shell, incorporating the client’s logo and other brand elements throughout the booth to elevate their presence in the busy conference hall. Additionally, we designed the space to use lighting as a wayfinding element while staying playful and true to the brand’s identity.